“It’s always the right time to do the right thing.” – Dr. Martin Luther King, Jr.
It will come as no surprise to some that doing the right thing is good for business. But what is ‘the right thing’? Sustainability? Business ethics? Diversity, Equity and Inclusion (DEI)?
It’s all of those things and they define Corporate Social Responsibility (CSR).
Why CSR is Essential
CSR programs make the world a better place. Things like paying employees a living wage, promoting sustainability and committing to DEI can’t just be lip service. We should treat people and our planet with care and dignity. By doing so, we help create a better future for our communities, families and businesses.
Millennials and Generation Z are actively pressuring businesses to commit to CSR. These generations are looking for companies that value employees and make a positive impact on the world. They want a better future. But it’s not just millennials and Generation Z that demand more from businesses. According to a survey from Glassdoor, more than three quarters (76%) of employees and job seekers consider a diverse workforce to be important when evaluating companies and job offers. CSR initiatives like DEI programs are key to recruiting and retaining high-performing and socially responsible workers who better your company – a challenge for the cleaning industry.
Committing to “doing the right thing” has other intangible long-term benefits. According to Deloitte, when making decisions about a brand, consumers consider how the company treats its employees, the environment and the communities in which it operates. Promoting your commitment to CSR can enhance your brand’s reputation, helping to create lifelong customers.
Sustainability: An Important Piece of the CSR Pie
A study from Capgemini found that 63% of global executives view sustainability initiatives as a way to increase revenue. This is partially because consumers are changing their shopping behaviors and spending only with brands that align with their values.
Investments in sustainability also impact recruiting. Millennials want to know if the company they are considering working for is environmentally responsible and committed to CSR. Gen Z’s values also suggest that businesses will need to prioritize sustainability to attract these individuals as more of them enter the workforce.
How Cleaning Ties into CSR
Our customers and partners in the cleaning industry know that cleaning is essential for upholding public health, but it can consume large amounts of water, chemical, energy and plastic, and lead to safety risks if organizations do not approach it responsibly. What’s more, their clients and customers are concerned with these issues and want to know what initiatives are in place to mitigate environmental issues.
Thus, regularly communicating about CSR to customers is key. Environmentally responsible cleaning initiatives can include daytime cleaning, waste reduction efforts and the use of safer and sustainable chemicals. In short, customers want to know we care.
For example, GSF USA, a leading cleaning service provider, promotes its Écologique cleaning program, which focuses on talent development, electrochemically-activated solutions (ECAS) for cleaning and disinfecting sustainably, environmentally sourced consumables and more. Their motto is “We Care About Clean” and PathoSans has helped GSF deliver on this promise by providing safer and more responsible ways to clean.
The Right Thing
Successful Building Service Contractors (BSCs), facility managers, sanitation specialists and business owners know that doing what is right for customers is more important than short-term profits. A greater focus on the long-term health of customers is also healthier for the community and business.
At PathoSans we believe that cleaning is caring, and cleaning responsibly shows a commitment to CSR. Simply, it is the right thing to do for our planet, our people and our future.
For more information about how PathoSans is doing the right thing, contact me at Bill.Kohley@spray.com and learn more at www.pathosans.com.
Bill Kohley is president of PathoSans, a leading provider of on-site generation (OSG) devices that produce ready-to-use, highly effective cleaners and disinfectants known as electrochemically activated (ECA) solutions. Contact him at Bill.Kohley@spray.com and learn more at www.pathosans.com.